“We need a website” — almost every brief starts with this phrase. But a “website” isn’t one product. It’s at least three different ones, with different prices and different payback periods. A mistake at this stage is the most expensive one: a corporate site instead of a landing page means paying double, a landing page instead of a store means lost sales.
The right question sounds different: what action should the visitor take?
One goal — a landing page
If the answer is “leave an enquiry”, “book”, “buy one product” — you need a landing page: a single page that walks a person from the headline to the form with no forks in the road. Offer, benefits, cases, objection handling, form. That’s it.
A landing page is the right pick when you’re launching ads and want to measure the economics, testing a new service or product, or promoting a specific offer. Timeline — 1–2 weeks, price — from 500 ₾.
One important nuance: a landing page is exactly one page. The moment you hear “and also an About page, and also a catalogue” — you’re already designing a different format.
Many questions about the company — a corporate site
When a client wants to understand who you are before the deal — what you do, who’s on the team, which cases you’ve delivered, whether you can be trusted — you need a corporate site of 5+ pages. It’s the standard for services, consulting, manufacturing, clinics and B2B.
Its job isn’t an instant sale — it’s trust. A person compares three contractors; the one with the clearest structure, liveliest cases and easiest contact wins. Timeline — 2–4 weeks, price — from 1,500 ₾.
Selling from a catalogue — an online store
If you have more than a dozen products and purchases should happen without a manager — catalogue, cart, payments, delivery — that’s an online store. The most expensive and most “engineering-heavy” format: payment systems, fiscal compliance, inventory sync. Timeline — from 3 weeks, price — from 2,500 ₾. We break the format down in “What is an online store and what is it made of”.
Quick self-diagnosis
| Signal | Format |
|---|---|
| One service, you need a flow of leads from ads | Landing page |
| Several practice areas, clients “study” you before the deal | Corporate site |
| Dozens of products or more, purchase without a manager | Store |
| ”Just to have one” for now | Start with a landing page — the cheapest way to test demand |
What if you’re not sure
The honest answer: the landing-vs-corporate dilemma usually resolves in favour of the landing page — it launches faster, changes cheaper and measures easier. A corporate site grows out of a landing page once recurring client questions appear that deserve pages of their own.
We untangle this fork on a 30-minute brief call: we look at the task, the region and the budget — and recommend the format and engine that solves the problem for the least money. It’s free, and the options and prices live on the home page.
Price it for your task
Landing page — from 500 ₾ · Corporate website — from 1,500 ₾ · Online store — from 2,500 ₾. Not sure? Describe your task — we’ll suggest the format for free.